20 Jul '11, 10am

The Relationship Between Reputation, Trust and Sustainable Business

“Reputation is a stakeholder’s expectation of value vis-a-vis an organization’s peers and competitors. Each stakeholder has different expectations of value. For example, employee expect, among other things, a good workplace and fair compensation; a customer expects a product or service that is considered “worth what’s paid for”; and an investor expects a good return on their money. By promising and meeting expectations over time, the organization builds trust with its stakeholders. The more organizations differentiate their value with their various stakeholders versus competitors, they build a trusted relationship that creates both a barrier to competition and a hedge against reputation risk should a crisis occur.”

Full article: http://www.triplepundit.com/2011/07/relationship-between-...

Tweets

Protecting Your Brand And Promoting Innovation ...

youngupstarts.com 20 Jul '11, 11pm

by Kevin Kaiser , Startup Biz Blog If one of your company’s predominate goals is to remain on the cutting edge of innovati...

A CLEAR Approach to Connect Sustainability to Business Strategy

A CLEAR Approach to Connect Sustainability to B...

greenbiz.com 19 Jul '11, 12pm

Last week I was interviewed for a Fox Small Business Center article, the topic of which was sustainability management prac...

Sustainable Development not a "Green Economy" #...

organicconsumers.org 17 Jul '11, 5pm

For related articles and more information, please visit OCA's Environment and Climate Resource page and our Organic Transi...

Panera Cares: An Experiment in Corporate Responsibility

Panera Cares: An Experiment in Corporate Respon...

business-ethics.com 15 Jul '11, 7pm

When I heard Ronald Shaich , Executive Chairman of Panera Bread , say “bring your humanity to work” recently , it suggeste...

Is it meaningless to talk about ‘sustainable’ f...

grist.org 19 Jul '11, 4pm

How sustainable is your jar of Ragu tomato sauce? That is an insane question, says self-described “anti-foodie” Frederick ...

Cargill Sets Sights on Worldwide Sustainable Palm Oil by 2020

Cargill Sets Sights on Worldwide Sustainable Pa...

greenbiz.com 13 Jul '11, 6pm

Agribusiness giant Cargill plans to only offer palm oil -- an ingredient in Girl Scout cookies and numerous other foods --...

Tar sands "responsible and sustainable"? Isn't ...

switchboard.nrdc.org 21 Jul '11, 1pm

Canada’s international reputation suffered another blow with the short-sighted endorsement by its energy ministers of cont...

J&J's 5-Year Goals Aim for Big Emissions Cuts, CSR Boosts

J&J's 5-Year Goals Aim for Big Emissions Cuts, ...

greenbiz.com 14 Jul '11, 2pm

The last time Johnson & Johnson set five-year goals for sustainability performance, it blew its CO2 reductions target out ...

Building a Business Case for Conserving Water

greenbiz.com 15 Jul '11, 12pm

If I had to pick, I'd say that water has so far been 2011's top buzzword in sustainability and community relations. With t...

Experts hail world's first 'sustainable industrial fishery' for tuna

Experts hail world's first 'sustainable industr...

theecologist.org 16 Jul '11, 12am

It's a perfect storm, of the positive kind. UK environmentalists have won commitments from most of the major supermarkets ...

Some simple steps for business and water conser...

greenbiz.com 15 Jul '11, 12pm

If I had to pick, I'd say that water has so far been 2011's top buzzword in sustainability and community relations. With t...

Johnson & Johnson Updates Its 1943 Credo for 21st Century CSR Program

Johnson & Johnson Updates Its 1943 Credo for 21...

triplepundit.com 15 Jul '11, 1pm

“Our Credo” was personally crafted by a Johnson founding family member. In somewhat pedestrian terms it spells out the com...

Plastic. The Next Great Brand Challenge. | Sust...

sustainablelifemedia.com 14 Jul '11, 5pm

“We live in a platform world!” an enthusiastic Jason Foster told me at the recent Sustainable Brands Conference in Montere...

Sustainable Farming in Cuba: Reusing Becomes Necessity

Sustainable Farming in Cuba: Reusing Becomes Ne...

planetgreen.discovery.com 13 Jul '11, 7pm

by Jeannette Walls. It was a fantastic true life novel that painted a picture of no nonsense Lily Casey Smith who survived...