19 Jul '11, 12pm

The junk food industry is determined to target kids

The junk food industry is determined to target kids

Photo: Amanda Westmont Cross-posted from Food Safety News . Last week, as health advocates around the nation raced against a deadline to submit comments to the federal government on food marketing to children, the food industry was busy doing what it does best: launching a massive PR campaign to undermine anything the feds might dare do to protect children from corporate predatory marketing. What exactly got the likes of PepsiCo, Kraft Foods, and McDonald's in such a tizzy? You would think, by the tone and fervor of their reaction, that the government was imposing a complete ban on food marketing to children. Hardly. Instead, at the request of Congress, four government agencies -- Federal Trade Commission (FTC), Centers for Disease Control and Prevention (CDC), U.S. Department of Agriculture, and the Food and Drug Administration (FDA) -- collectively known as the Interagen...

Full article: http://www.grist.org/food/2011-07-19-junk-food-industry-d...

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