19 Jul '11, 12pm

How to Convince Companies that Wasting Their Waste is Wasteful: TerraCycle has built a business around

How to Convince Companies that Wasting Their Waste is Wasteful: TerraCycle has built a business around

[Editor's Note: This is the first post in an ongoing series from Albe Zakes, the Global Vice President of Media Relations at TerraCycle ; he is kicking off the series with an overview of how the company creates and continues its relationships to turn trash into new products.] One of the biggest challenges facing environmentally and socially responsible companies, be they business-to-business or business-to-consumer, is convincing customers that the products or services being offered are beneficial/affordable/effective/efficient. By definition triple bottom line companies are offering something new and different, and sadly that equals "scary" to a lot of folks. By way of introduction, I'd like to share some the experiences we have had over the years in convincing the world's largest companies it was time to go green, even if it cost some green. TerraCycle is a company that ...

Full article: http://www.greenbiz.com/blog/2011/07/19/how-convince-comp...

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