19 Jul '11, 12pm

A CLEAR Approach to Connect Sustainability to Business Strategy

A CLEAR Approach to Connect Sustainability to Business Strategy

Last week I was interviewed for a Fox Small Business Center article, the topic of which was sustainability management practices for small business owners. As we got into the heart of our conversation, it struck me that the approach small business owners should use for sustainability management isn't dissimilar to the approach larger businesses use. Indeed, my research into the practices of Global Fortune 500 companies revealed a common set of activities companies use to tie sustainability to the creation of business value. I have had the privilege of interviewing over 100 sustainability, strategy, and finance managers at these companies for my forthcoming book, The Future of Value . These interviews suggest the trick to excellence in sustainability management is a commitment to continuously renew your company's approach. After all, the assumptions companies use to plan the...

Full article: http://www.greenbiz.com/blog/2011/07/19/clear-approach-co...

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