19 Jul '11, 12pm

More Beer, Less Water: How @SABMiller Improved Water Efficiency #susty #csr

More Beer, Less Water: How @SABMiller Improved Water Efficiency #susty #csr

Discouraging irresponsible drinking. “We want our consumers to enjoy our beer responsibly.” The company actively participates in the International Center for Alcohol Policy (ICAP). Their goal for 2012 is to incorporate responsible messaging on 100% of global brand labels. Making more beer using less water . “The scarcity and availability of water represent a potentially significant risk to parts of our business, as well as to some of the communities in which we operate. We aim to work collaboratively to protect the watersheds that we share with local communities and on which we and they depend.” The company has completed water footprints in each market and the findings were published in a Water Futures report last year. Using this analysis, action plans have now been developed with local stakeholders, which include watershed protection schemes, further research and engagem...

Full article: http://www.triplepundit.com/2011/07/bottoms-sabmillers-20...

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SABMiller Makes More Beer With Less Water

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