18 Jul '11, 12pm

Green Marketing Is Over? Discuss.

Green Marketing Is Over? Discuss.

Is green marketing "over"? That's a case I made several weeks ago , and it's stirred up quite a conversation, online and off. Comments on both GreenBiz.com and other sites, not to mention hallway conversations at recent events, suggest that the state of green marketing is, at minimum, debatable. My longtime friend and colleague, Michael Martin, whose marketing firm, Effect Partners , has been working at the intersection of companies and causes as long as anyone, responded to my piece recently with some observations that were both surprising and disturbing. That began a back-and-forth conversation by email, presented here in edited form. Is green marketing alive and well? If not, what would it take? Read on and weigh in. Michael Martin: Joel, your article certainly struck a chord. Although, I have to tell you, probably not the chord you intended. As you know, Effect is one ...

Full article: http://www.greenbiz.com/blog/2011/07/18/green-marketing-o...

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