18 Jul '11, 10am

The Invisible Economy: Family Capitalism

For me, three things distinguish the sustainability agenda from corporate citizenship, corporate social responsibility or the ‘creating shared value’ approach promoted by companies like Nestlé . First, there is the focus on intergenerational equity, born of a sense that today’s wealth is often bought at the expense of future generations. Second, while others are happy with “win-win” solutions, in the sustainability movement we have long pursued “win-win-win” outcomes, across the triple bottom line of economic, social and environmental value added, or destroyed. Third, sustainability is less about business “doing good” than about deep, disruptive system change. So how can we help business think longer term? This question is currently in my mind because we are working on a project spotlighting the intergenerational core of the sustainability agenda. Several sectors spring to...

Full article: http://www.csrwire.com/blog/posts/53-the-invisible-econom...

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