18 Jul '11, 2am

The Real-World Application of Corporate Sustainability

The Real-World Application of Corporate Sustainability

Bruce Klafter, Managing Director of Corporate Responsibility and Sustainability at Applied, has a similar take on the challenges of making the “business case” for sustainability projects. According to Mr. Klafter, Applied, as a multi billion-dollar company, is heavily committed to sustainability and well positioned to move into new markets that not only have sustainable impacts globally but also positively impact Applied’s bottom line (e.g., the manufacture of solar photovoltaic panels). Often, however, Mr. Klafter acknowledged that large companies looking to adopt a sustainability model “do not know what they do not know.” In other words, there is a constant “chicken and egg” struggle at play where he and his team attempt to secure buy-in from senior management on aspects of Applied’s sustainability model without having the luxury of any backup data establishing the econo...

Full article: http://www.environmentalleader.com/2011/07/17/the-real-wo...

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