19 Mar '18, 5pm

Early April Fool's Joke? Statoil Rebrands Itself as Equinor

First came BP , which went from British Petroleum to Beyond Petroleum. Then Denmark's Dong Energy changed its name to Orsted, to mark its departure from oil and gas. Then earlier this year Shell announced it was morphing from an oil company into an integrated energy company. And now, the Norwegian company Statoil is proposing to change its name to "Equinor." The rebranding exercise—or what some may call greenwashing exercise—will cost as much as 250 million kroner or $32 million. The name change, says Statoil , "supports the company's strategy and development as a broad energy company." The name Equinor, in case you are wondering, is formed according to Statoil "by combining 'equi,' the starting point for words like equal, equality and equilibrium, and "nor," signaling a company proud of its Norwegian origin, and who wants to use this actively in its positioning." Despite ...

Full article: https://www.ecowatch.com/statoil-equinor-greenwashing-254...

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