17 Jul '11, 10am

LA Uses Scare Tactics to Reduce Traffic, Discovers "Carmaheaven"

The awareness campaign included warnings that "traffic conditions... are expected to be severe, with significant, multi-hour delays." But things will only stay heavenly as long as the people are gripped by that fear, says California Department of Transportation spokeswoman Judy Gish, reported CNN : "Carmaheaven, I've heard that," Gish said. "Well, you know, I think what's important to address is if people start driving as usual, we will have Carmaggedon. It's been relatively light because people have been listening to the message, and they are not out on the road. We want to make sure they don't get complacent and say, 'There's nothing to get alarmed about and I may as well go out.' And if they do, we may see those delays that we warned them about." Sadly, things aren't going to stay this way. The I405 will reopen Monday morning, and people will indeed "start driving as us...

Full article: http://www.treehugger.com/files/2011/07/la-uses-scare-tac...

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