16 Jul '11, 8pm

Go the speed limit, enter a lottery. Speed Camera rewards and punishes. #technology

Go the speed limit, enter a lottery. Speed Camera rewards and punishes. #technology

If speed camera lottery was deployed in enough locations, and if the lottery was managed properly, it could make quite a big difference. Just imagine if instead of having 1 chance out of many millions of winning a huge amount, you instead had a much higher chance of winning small amounts. It could all be automatized with small overhead, and the money from speed fines could go back directly to drivers who obey speed limits. This would be a double incentive; a stick when you go too fast, and a carrot when you drive at a proper speed. And if there are many small prizes and good drivers got them almost every month, it would make the whole thing much more memorable to them (and to their friends and family, who they no doubt will discuss their winnings with!) and have a much higher chance of reinforcing good behavior than if good drivers never win because chances are too low (ev...

Full article: http://www.treehugger.com/files/2010/11/vw-fun-theory-spe...

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