28 Feb '18, 5pm

Beverage industry needs to tackle plastic problem immediately

Beverage industry needs to tackle plastic problem immediately

As the tide of public opinion turns against disposable plastic bottles, there needs to be some serious innovation if the industry hopes to saves face. The beverage industry is in crisis mode. The tide of public opinion has turned rapidly against companies that use plastic bottles for water, soda, and juice. They are no longer viewed as providers of convenience, but rather as environmental villains, responsible for polluting the planet's oceans. Market analyst Tom Vierhile writes for Just-Drinks, an online provider of news and commentary for the beverage industry. He is calling it a "Blackfish moment" for the industry, referring to the documentary film that came out in 2013 and recounted the death of a trainer caused by a captive killer whale at a Sea World in Florida. The film effectively "soured the world on keeping killer whales in captivity," which is exactly what's hap...

Full article: https://www.treehugger.com/plastic/beverage-industry-need...

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