27 Feb '18, 5pm

U.S. Cattlemen want the word "meat" banned from plant-based foods

U.S. Cattlemen want the word "meat" banned from plant-based foods

Could the once-powerful beef industry be feeling a wee bit threatened? It should come as no surprise that the U.S. Cattlemen's Association has a beef with vegans, but its most recent move suggests that it is feeling quite threatened. The Association has filed a 15-page petition with the United States Department of Agriculture (USDA), requesting that it define the word "meat" so that it cannot be used to label products that do not contain animal flesh. The Association says that "consumers are being confused and misled when they’re sold burgers and other meat products that contain alternative protein." Lia Biondo, the Association's policy and outreach director, told CNBC : "While at this time alternative protein sources are not a direct threat to the beef industry, we do see improper labeling of these products as misleading. Our goal is to head off the problem before it beco...

Full article: https://www.treehugger.com/green-food/us-cattlemens-assoc...

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