15 Jul '11, 6pm

Lego Drops Deforestation After @Greenpeace Pressure

Lego Drops Deforestation After @Greenpeace Pressure

After pressure from activist group Greenpeace, Lego has suspended relations with Asia Pulp and Paper, a company that allegedly sources from the Indonesian rainforest. Photo: Flickr/ansik Lego has agreed to cut relations with supplier Asia Pulp and Paper (APP) in favor of packaging material certified by the Forest Stewardship Council. The move comes after increased criticism from Greenpeace last month for sourcing packaging materials from the Indonesian Rainforest. The environmental group also called out other toy companies – Hasbro, Mattel and Disney – for partnering with AAP, which Greenpeace dubs as the “worst forest offender in Indonesia.” According to the nonprofit, Lego has confirmed that it will no longer source any materials from APP under its revised packaging rules, which will include using recycled materials. SEE: Who’s on the Corporate Transparency Black List? G...

Full article: http://earth911.com/news/2011/07/15/lego-greenpeace-defor...

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