15 Jul '11, 4pm

Is "green" marketing dead? (And, does it matter?) via @Greenopolis

Is "green" marketing dead? (And, does it matter?) via @Greenopolis

This article was written by Anthony Zolezzi and originally posted on Mattermore.org . The online magazine, GreenBiz.com, carried an article recently by editor Joel Makower alleging that green marketing by companies is, in effect, dead, and included rebuttals from the heads of two firms that specialize in motivating consumers to make more beneficial choices. I won’t bother going into their main arguments here (you can read them yourself on greenbiz.com ). The point I’d like to emphasize is that in order for consumers to make environmentally conscious and informed purchasing decisions, they first need to be enlightened in regard to the impact of their actions on their own health and the health of the planet. Once that happens, they’re in a much better position to judge which companies and products can boast of having genuinely environmentally friendly credentials and which a...

Full article: http://earth911.com/news/2011/07/15/is-green-marketing-dead/

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