15 Jul '11, 12pm

Building a Business Case for Conserving Water

If I had to pick, I'd say that water has so far been 2011's top buzzword in sustainability and community relations. With the demand for water projected to outstrip supply by 40 percent by 2030, having a business plan on how to conserve the natural resource is extremely important -- for manufacturing, for reputation and for the communities and local environments in which we do business. Over the years, Ford has had a lot of success in our water efforts: Since our efforts started in 2000, water use per vehicle has decreased by 49 percent. Although some of our learnings are auto-industry specific, much of our successes can just as easily apply to businesses of any size, in any industry, and at any stage of the journey to smarter water use. We've gotten regular, useful advice and counsel from water-focused organizations, groups that are looking to make a difference and can pro...

Full article: http://www.greenbiz.com/blog/2011/07/15/building-business...

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