13 Feb '18, 11am

Here's a simplified approach to sustainability goal-setting

Here's a simplified approach to sustainability goal-setting

This is part 5 of a 5-part series revealing findings from SustainAbility’s recently released report, "Targeting Value," which focuses on how to maximize impact through corporate sustainability goal setting. In this post, we hear from Kevin Moss, global director, Business Center, at the World Resources Institute on science-based targets and the future of sustainability goals. "Just because you are splashing in the water does not mean you are swimming." The same can be said for sustainability — just because you are setting corporate environmental and social performance goals does not mean you are a more sustainable business. Companies need to rethink how they set performance targets: Instead of setting more targets, they should set better ones. The benefit will be better buy-in across the business for goals that measurably reduce environmental and social impacts while at the...

Full article: https://www.greenbiz.com/article/heres-simplified-approac...

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