03 Feb '18, 12pm

Are those two Super Bowl ads really good for sustainability?

Question: What does this triumvirate — Clydesdale horses, the Bud Bowl and recent catastrophic extreme weather events — have in common? Answer: They are each a theme of Budweiser Super Bowl ads, past and immediate future. If there were a Super Bowl Advertising Hall of Fame, the brand's ads featuring the iconic, white-maned horses and the fun, computer-generated football games played by teams of beer bottles (Bud vs. Bud Light!) both certainly would be first ballot inductees. But corporate parent AB InBev’s stablemates Budweiser and Stella Artois are going in a different direction for Sunday's broadcast of Super Bowl LII on NBC. In "Budweiser’s Super Bowl Beer Ad Isn’t about Beer," which ran in the Jan. 26 issue of Environmental Leader, Jennifer Hermes reported that the brand's 60-second Super Bowl spot is actually about water: [U.S. corporate parent] Anheuser-Busch current...

Full article: https://www.greenbiz.com/article/are-those-two-super-bowl...

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