14 Jul '11, 11am

ROI for Sustainability: Calculating the Cost of Change

ROI for Sustainability: Calculating the Cost of Change

On represents the “hurdle rate”—the implied cost to the corporation for the capital it is employing. Many sustainability projects involve new technologies or approaches that have not yet been proven to work within a particular setting. These should get a higher hurdle rate—and therefore a lower ROI. Other projects involve simple changes that have been well proven, and should have a low hurdle rate and higher ROI. All projects that improve a company’s social responsibility probably should get a hurdle rate credit, because they reduce risk from things like climate change, regulation, and brand erosion. Unfortunately, most corporations use their cost of capital as their hurdle rate—and apply the same rate uniformly across all projects. This means that even projects with well-proven processes don’t get the hurdle rate boost they deserve.

Full article: http://www.triplepundit.com/2011/07/roi-sustainability-ca...

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