14 Jul '11, 10am

Radical Confidence: Getting to Green by Building Better Goals

Radical Confidence: Getting to Green by Building Better Goals

It’s been my professional experience that what people talk about is energy efficiency, but what they DO is green. For the first 15 years of my career I was chasing people to do energy efficiency. For the last 15 years -- there was some overlap -- people were chasing me to do green. I think some of this disparity has to do with what the goals of the built environment are. Last week, I wrote about how the goals of a system are reflected in its structure and that a very effective way of achieving different results is to change the system's structure. But an even more effective way to make a difference is to change the system’s goals, which is why it is No. 3 on Donella Meadows’ list of the top 12 places to intervene within a system. Goals exist at every level of the system and indeed influence one another. True system-level goals tend to be so large that it is easy to overloo...

Full article: http://www.greenbiz.com/blog/2011/07/14/radical-confidenc...

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