14 Jul '11, 9am

How Storytelling Dovetails with Stakeholder Engagement

How Storytelling Dovetails with Stakeholder Engagement

Engage heads, hearts and hands. Begin by precisely defining what you want your stakeholders to think, feel, and do differently. Put yourself into each of their shoes. What do they currently know and believe? What do they stand to lose or gain? What demands and constraints are they facing? What do they fear? What do they hope for? Who are their stakeholders? Consider these questions from an intellectual, emotional, and behavioral standpoint then develop a story that addresses all of them. Create a narrative, not a deck . A list of bullet points never changed the world. Tell a great story, paint a compelling picture, share concrete examples, use visuals and startling stats to grab and keep your stakeholders attention. Skeptical? Check out Peter Norvig’s hilarious take on this topic: http://norvig.com/Gettysburg/ Why before What . If your stakeholders don’t buy in to the “why...

Full article: http://www.triplepundit.com/2011/07/storytelling-dovetail...

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