10 Jan '18, 6pm
Ellen MacArthur on how the circular economy will transform business
In a world where only a fraction of products are recycled, the idea of "keeping the molecules in play " by constantly cycling materials back through supply chains might seem far fetched. Still, that's the cornerstone of the "circular economy " movement, where sustainability advocates are trying to sell businesses on resource cost savings and efficiency gains. Ellen MacArthur, world-renowned sailor and founder of the Ellen MacArthur Foundation, discussed her organization's mission at the recent GreenBiz 16 conference in Phoenix, Arizona. Her take: Companies have only started to scratch the surface of a trillion-dollar opportunity. "We probably only know 2 percent of what the circular economy really is," MacArthur said. "It's fundamentally a change in the way the economy functions from the outset — the way materials flow through the economy, the that way energy is used."