12 Jul '11, 6pm

One City's Radical Offer: Trade in Your Car for a Lifetime of Free Public Transit

One City's Radical Offer: Trade in Your Car for a Lifetime of Free Public Transit

Photo credit: Mejor en Tranvia How's this for a radical plan for relieving congestion in a traffic-choked city? Officials in Murcia, Spain have made anyone who's tired of suffering through a grinding commute an offer they can't refuse: Trade in your car for an unlimited pass for the shiny new public transit system. How does this work? Why, this 10-second video will explain: While it's a novel concept, and sure to clear at least a few of the clunkers off the road, what really impresses about the campaign is how creative and involved the promotion for the plan is -- the city really went all-out in communicating the importance of the initiative to the public. Beth Buczynski explains at Shareable : Murcia started its car-free campaign by demonstrating one of the main disadvantages of owning a car: you have to have a place to park it. Using humor to drive the point home, the Ci...

Full article: http://www.treehugger.com/files/2011/07/city-radical-offe...

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