12 Jul '11, 3pm

Is the Humble Text Message a Cause Marketing Star?: by Joe Waters I'm reevaluating my thinking on text messages

Is the Humble Text Message a Cause Marketing Star?: by Joe Waters I'm reevaluating my thinking on text messages

I’m reevaluating my thinking on text messages (SMS) for cause marketing. Previously, SMS only meant text-to-give for me. And unless you used SMS after some horrific disaster, or at a concert displayed it on a jumbotron at some major sporting event it wasn’t very useful for cause marketing. However, the more I learn about text and the more I sober up to the reality of adoption rates on things like smartphone apps, location-based services, QR codes and other mobile gadgetry in general, the more I appreciate the simple text message. I know a lot of people who know nothing about iPhone apps, QR codes and location-based services, but know how to use SMS. I bet you do too. It’s something my eight year old son and 85 year old godmother can both do. The fact that you don’t have to learn anything about text to use it is really the beauty of it. Most phones push text messages so the...

Full article: http://www.care2.com/causes/is-the-humble-text-message-a-...

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