12 Jul '11, 12pm

The Innovative Business Models Leading the Next Wave of Sustainability

The Innovative Business Models Leading the Next Wave of Sustainability

When is enough enough? A group of leading companies that we work with at Forum for the Future tell us that even their substantial progress on sustainability is not enough. And we think they're right. The next wave of corporate sustainability will be about innovating the fundamental logic of how a company creates value, in short creating "sustainable business models." In this emerging field, what examples and best practice can you suggest that help us all understand what to do next? We think of a sustainable business model as one that achieves commercial success by delivering social value within environmental limits. Unilever's Sustainable Living Plan commits them to double sales over the next decade while halving the environmental footprint of making and using their products. As CEO Paul Polman says [PDF], "That means a new business model". Back in 2010, we convened a roun...

Full article: http://www.greenbiz.com/blog/2011/07/12/innovative-busine...

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