11 Jul '11, 6pm

Is it Time to Do Away with Corporate Social Responsibility?

Is it Time to Do Away with Corporate Social Responsibility?

Maybe it's time to do away with corporate social responsibility (CSR). Not merely the words and the idea but the infrastructure: CSR departments, CSR reports, CSR conferences and CSR executives. And, as long as we're at it, let's think about ditching the triple bottom line , the pursuit of shared value , corporate citizenship and especially, yuk, the idea that stakeholders deserve a say in how to run a business. All of these are, at best, distractions and, at worst, ways of thinking about business that create a separation between a company's core business and its impact on the world. Both ought to be life-enhancing . No more and no less. I've been thinking about CSR and how to talk about it for years. I wrote my first article on corporate responsibility for FORTUNE in 2003. It ran under an odd headline — Tree Huggers, Soy Lovers and Profits — because my editors knew that w...

Full article: http://www.greenbiz.com/blog/2011/07/11/it-time-do-away-c...

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Let's do away with CSR via @MarcGunther

Let's do away with CSR via @MarcGunther

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