11 Jul '11, 2pm

Top Talents Attracted to Socially Responsible Companies

Top Talents Attracted to Socially Responsible Companies

All of these initiatives cost money. Finding budget for such initiatives is often a challenge faced by sustainability champions. For this, LoyaltyOne’s leadership takes a different view. “A major concern in running our business is in how to attract and retain talents. This is probably true for many companies in today’s economy. We see the costs on our CSR efforts as spending to attract and retain talents. We needed to market our company to attract talents anyway. We think talents are attracted to industry leaders. Being regularly profiled in the news for our CSR work really helps us gain a glowing reputation which in turn attracts talents.”

Full article: http://www.environmentalleader.com/2011/07/11/top-talents...

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