11 Jul '11, 1pm

Do you need me to sign for that? Eco-conscious shoe company delivers via carrier pigeon (w/video) via @adavies47

Do you need me to sign for that? Eco-conscious shoe company delivers via carrier pigeon (w/video) via @adavies47

When Chris and Mat started their shoe company, Jojo , they had the environment in mind. That's why delivering the product to customers was so problematic: carbon emissions. So the duo settled on a delivery system that doesn't depend on fuel- just feed. If you buy a pair of Jojo shoes, keep an eye to the sky: they're delivered by carrier pigeon. Pigeons, who deserve credit for being a lot more than rats with wings , have a remarkable sense of direction and visual memory. So to get their shoes delivered, the Jojo team asks customers to e-mail a picture of their house along with their order. The idea is not only original and funny, but far outstrips Fed Ex's recent (and commendable) efforts to develop a fleet of EV delivery vehicles. The entire Jojo process gets credit for keeping things sustainable: the shoes are made of natural cotton in eco- and worker-friendly conditions ...

Full article: http://www.treehugger.com/files/2011/07/an-eco-conscious-...

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I created this blog for the sole purpose of sharing my passion and obsession for the brand that is Louis Vuitton . I am in...

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