11 Jul '11, 12pm

Tapping Social Media’s Potential To Muster a Vast Green Army from @YaleE360

Tapping Social Media’s Potential To Muster a Vast Green Army from @YaleE360

Tapping Social Media’s Potential To Muster a Vast Green Army A rapidly expanding universe of citizens’ groups, researchers, and environmental organizations are making use of social media and smart phone applications to document changes in the natural world and to mobilize support for taking action. by caroline fraser Last year, the spectacle of 80 million people flocking to the faux greenery of FarmVille, a social networking game on Facebook, held particular irony for environmentalists who have ritually bemoaned low levels of public interest in biodiversity. Every traditional method and media has been tapped to penetrate this elephantine indifference, from documentaries to dire predictions. Rarely a week goes by without reports on crashing ecosystems or mass extinction, a blizzard of bad news inspiring little more than hand-wringing. But in the spirit of joining rather tha...

Full article: http://e360.yale.edu/feature/tapping_social_medias_potent...

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