10 Jul '11, 6pm

Let's do away with CSR via @MarcGunther

Let's do away with CSR via @MarcGunther

I’ve been thinking about CSR and how to talk about it for years. I wrote my first article on corporate responsibility for FORTUNE in 2003. It ran under an odd headline — Tree Huggers, Soy Lovers and Profits — because my editors knew that words like corporate social responsibility turn off readers. I grappled with the meaning and terminology of CSR again in my 2004 book, Faith and Fortune , which explored connections between religion, faith, values, spirituality and business. The language of faith and values, I subsequently decided, wasn’t the best one to use when speaking to corporate executives about business and its impact. I’m now inclined to talk about sustainability . For all its vagueness, corporate sustainability is an idea that is both practical –no one wants to kill their company–and radical , because no company is truly sustainable, at least as defined by the Bru...

Full article: http://www.marcgunther.com/2011/07/10/lets-do-away-with-csr/

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