04 Dec '17, 6pm

UK grocer sells food past 'best before' date

UK grocer sells food past 'best before' date

Customers are happy to buy expired food if it costs next to nothing. A British grocery store chain has become the first major retailer to sell food past its 'best before' date. In an effort to reduce food waste, the East of England Co-op , a grocer with 125 locations throughout East Anglia, has begun marking down certain foods to a mere 10 pence in order to encourage customers to buy them. The reduced price applies only to non-perishable foods, such as pasta, chips, grains, dried foods, canned goods, and rice. The mark-down will last for one month, although a spokesperson for the Co-op has said the foods fly off the shelves within hours, sometimes more quickly. The 10p reduction is part of the retailer's broader anti-food waste campaign, cleverly titled, "The Co-op Guide to Dating ," with catchy lessons like, "Don’t be a binner, have it for dinner!" and "It's not nice to g...

Full article: https://www.treehugger.com/green-food/uk-grocer-sells-foo...

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