28 Jan '13, 4pm

Why Environmentalists Need to Talk More About the Basics and Stop Skipping Steps

Why Environmentalists Need to Talk More About the Basics and Stop Skipping Steps

To Protect Nature, We Have to Be More Convincing If you consider yourself an environmentalist, or green, or care at all about the life-support systems of our blue marble of a planet, one of the best things you can do to help is to convince others of what must be done. This is simple math. One person, even doing their best, usually cannot achieve as much as a group working together. But bringing others on board can be pretty hard. If you've tried before, you've probably noticed that people fall into three groups: Those that are already on board on one end of the spectrum, those that for various ideological reasons won't be convinced even by a mountain of evidence on the other, and a large group of open minded but fairly neutral people in the middle.If asked, most of them will say they are 100 percent in favor of clean air, clean water, clean soil, protecting the environment...

Full article: http://www.treehugger.com/environmental-policy/environmen...

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