30 Nov '17, 11am

A 21st-century business 'cookbook' offers a success strategy

My view on most business books is that they would make better Harvard Business Review articles. I used to feel guilty setting aside those books after the first couple chapters until my literary agent explained that publishers had run the numbers and determined that nothing less than 200 pages would justify the average cover price. You’ll be hardpressed to find a business book with fewer pages. One exception is "The Executive’s Guide to 21st Century Corporate Citizenship" by Dave Stangis, vice president, corporate responsibility, and chief sustainability officer of Campbell Soup Company, and Katherine Valvoda Smith, executive director of the Boston College Center for Corporate Citizenship. It’s a companion piece to their extremely insightful "21st Century Corporate Citizenship: A Practical Guide to Delivering Value to Society and Your Business," also published this year. I ...

Full article: https://www.greenbiz.com/article/21st-century-business-co...

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