30 Nov '17, 10am

To Understand Turbulence in Rooftop Solar, Look at the Early Days of Personal Computing

To Understand Turbulence in Rooftop Solar, Look at the Early Days of Personal Computing

Before we had SolarCity and Vivint, there was Apple and Commodore. In separate industries and decades apart, they all pursued a similar strategy: vertically integrated development and distribution of an emerging technology. That "do it in-house" approach helped advance personal computing from its earliest stages, but it ran into trouble bringing down costs. The transition from that model to a more horizontal and specialized industry holds valuable lessons for the residential solar industry at its current inflection point, according to Will Anderson, founder and CEO of Complete Solar, a project management platform. The national, vertically integrated installers blew open the rooftop solar market by combining panel procurement, design, financing, installation and maintenance under one roof. They used economies of scale to nudge down costs. That growth spurt has ended. The th...

Full article: https://www.greentechmedia.com/articles/read/understand-t...

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via @greentechmedia

via @greentechmedia

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