27 Jan '13, 4pm

Green Blog: An Ecolabel for McDonald's Fish Fare

McDonald’s has signed on with the Marine Stewardship Council to show that the fish it serves are caught in an environmentally responsible manner. While the fish it will sell is not changing, the deal will make the council’s distinctive blue logo familiar to tens of millions of Americans for the first time. The world’s biggest fast-food company announced last week that its sourcing of fish for the United States market, which is entirely wild-caught Alaska pollock, had been certified by the council, perhaps the best-known organization promoting sustainable fishing around the world. The most tangible effect of the sustainability imprimatur is that, beginning next month, Filet-O-Fish wrappers sold in the burger giant’s 14,000 American restaurants will display the Marine Stewardship Council label. McDonald’s also announced on Thursday that it would roll out a new promotional me...

Full article: http://green.blogs.nytimes.com/2013/01/27/an-ecolabel-for...

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An Ecolabel for McDonald's Fish Fare

green.blogs.nytimes.com 27 Jan '13, 3pm

McDonald’s has signed on with the Marine Stewardship Council to show that the fish it serves are caught in an environmenta...

An Ecolabel for McDonald's Fish Fare

green.blogs.nytimes.com 27 Jan '13, 3pm

McDonald’s has signed on with the Marine Stewardship Council to show that the fish it serves is caught in an environmental...

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<mce:script language='JavaScript1.1' mce_src="http://ad.doubleclick.net/adj/N3867.282951.ECOTEXTILE...

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green.blogs.nytimes.com 24 Jan '13, 8pm

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