09 Jul '11, 1am

#Water as Corporate #Sustainability Driver

I recently heard Bruce Karas, Coca Cola’s VP of Environment and Sustainability, speak about that corporation’s continuing efforts to embed sustainability in their culture. And, while he was referring specifically to the beverage maker’s activities and increasing awareness, I kept seeing how what Coke was doing was based on larger truths to which more corporations should be paying attention. One big topic for Coca Cola, no surprise, is water. This natural resource is a huge risk that needs to be taken into account for their daily business operations and continued success. It’s so important and so easy to map out in black and white numbers that even the finance guys can easily “get” the benefit. Because of this, they, the bottom line deciders, can be supportive of change in how the organization handles water challenges. As such, Karas turned to a discussion of Coca Cola’s pa...

Full article: http://www.matternetwork.com/2011/7/water-as-corporate-su...

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