13 Nov '17, 11pm

Sunrun Aims to Prove Solar Installers Can Grow and Make a Profit at the Same Time

For a while there, leading residential solar installers had a one-track mind: They could grow or make money, but not both. The national players opted for growth through the early 2010s, until the deferral of making money started to catch up with them. It took out Sungevity , at one time the No. 3 U.S. residential installer. It led to Tesla’s takeover of market leader SolarCity , and the brand’s subsequent erasure. Sunrun still stands on its own, though, and it’s out to prove it can do two things at once. "We're super bullish -- we love our market position," said CEO Lynn Jurich, in an interview. "Not only are we increasing market share, we’re increasing our margins and generating positive cash." Tesla took a different tack, slowing growth to focus on profits. As a result, this quarter may be the first time that Sunrun outpaced SolarCity for residential installations. Tesla...

Full article: https://www.greentechmedia.com/articles/read/sunrun-aims-...

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