08 Jul '11, 3pm

SC Johnson Settles Lawsuits Over Greenlist Logo | Business | GreenBiz.com

SC Johnson Settles Lawsuits Over Greenlist Logo | Business | GreenBiz.com

SC Johnson has settled two class action lawsuits that challenged its Greenlist logo -- an image the company put on products that met its internal standards for less-harmful products -- by agreeing to stop putting the label on Windex bottles. "In retrospect. we could have done a better job at being more transparent and clearer with our label and what it meant," Fisk Johnson, SC Johnson's chairman and CEO, told GreenBiz. SC Johnson — whose brands include Windex, Glade, Raid, Shout, and Ziploc — created Greenlist , a process for bringing green chemistry to its products by rating raw materials based on their environmental and human health impacts, in 2001, and began putting a Greenlist logo on products that met certain criteria in 2008. But questions arose over the legitimacy of the label and what it meant, since all product vetting was conducted only by SC Johnson, and not a ...

Full article: http://www.greenbiz.com/news/2011/07/08/sc-johnson-settle...

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