08 Jul '11, 1pm

AMA: Photoshopping Hazardous For Women's Health | Care2 Causes

AMA: Photoshopping Hazardous For Women's Health | Care2 Causes

At its annual meeting in June, the American Medical Association called for guidelines to discourage airbrushing, photoshopping, retouching, etc. in advertising “especially those appearing in teen-oriented publications.” The new policy is directed at advertising associations and public and private sector organization, at a time when 53 percent of 13-year-old American girls are unhappy with their bodies; among 17-year-olds, the number rises to 78 percent. Even more troubling, almost half of American girl 3 to 6 years old are worried they are fat. Three-year-olds are worried about being fat? As Barbara McAneney, a physician on the AMA’s Board of Trustees says in the Chicago Sun-Times : “Extremely altered models can create unrealistic expectations of appropriate body image,” leading to eating disorders and other child and adolescent health problems. Writing in Salon , Mary Eli...

Full article: http://www.care2.com/causes/ama-photoshopping-hazardous-f...

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