24 Oct '17, 6am

Brands wake up to tragedy of the oceans

Brands wake up to tragedy of the oceans

Shocking images of marine life choking on plastic waste are finally moving companies to innovate on more sustainable packaging solutions. But it will take more than new technologies to kick a decades-old global addiction to cheap single-use plastic Plastics are indispensable to modern life, yet our careless discarding of them is choking our oceans and doing untold damage to marine life. And to ourselves. According to the Ellen McArthur Foundation, 8 million tonnes of plastic a day is dumped into our oceans, and by 2050 there will be more plastic than fish by weight. Once in the ocean, plastic absorbs toxins and breaks down into tiny pieces, which find our way into our own food chain. An investigation by Orb Media found microplastic contamination in 83% of the samples collected from tap water around the world. The highest contamination rate of 94% was found in samples colle...

Full article: http://www.ethicalcorp.com/brands-wake-tragedy-oceans#.We...

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