07 Jul '11, 8pm

Lego banishes Asia Pulp & Paper due to deforestation link via @mongabay

Lego banishes Asia Pulp & Paper due to deforestation link via @mongabay

Barbie, Legos, other toys linked to destruction of Indonesia's rainforests (06/07/2011) Some of the world's largest and most prominent toy-makers are sourcing their packaging materials from companies linked to large-scale destruction of Indonesia's rainforests, alleges a new report from Greenpeace. The report, How APP is Toying with Extinction, is based on forensic analysis of toy packaging from Mattel, which manufacturers Barbie and Hot Wheels toys; Disney, which makes a variety of toys linked to its movies; Hasbro, which produces GI Joe, Star Wars, and Sesame Street toys and various games like Monopoly and Scrabble; and Lego, which makes the iconic plastic building blocks. The analysis found traces of mixed-tropical hardwood (MTH) and acacia fiber which are principally sourced from Asia Pulp & Paper (APP), an umbrella paper products brand that sources from several compan...

Full article: http://news.mongabay.com/2011/0707-lego_app.html

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