07 Jul '11, 2pm

'Made in America' as a Green Marketing Tool

'Made in America' as a Green Marketing Tool

A couple of weeks ago I posted the press release we issued on this year's Eco Pulse study , the focus of which was on the finding that "made in America" tested really well in several questions and categories -- trumping many other sustainability features (and, until now, I think most of us weren't thinking of "made in America" as a sustainability feature). Given that we all started this week with a celebration of our nation's independence, it seemed fitting to dig into this topic a bit more. America, the safe. Despite the food scares that have grabbed headlines in recent years (tainted spinach, meat, peanuts, etc.), Americans do think food grown in America is safer than, say, food grown anywhere in South America. Or China. Or India. Or just about anywhere besides Western Europe. As we've probed on this in focus groups, the belief is simply that other countries don't have t...

Full article: http://www.greenbiz.com/blog/2011/07/07/made-america-gree...

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