06 Jul '11, 6pm

Creating a 'Business-Friendly' Approach to Conservation

Creating a 'Business-Friendly' Approach to Conservation

Traditional conservation is simple. Governments or nonprofits buy land, and preserve it. It works, as you know if you've ever visited a national or state park. But, as Lawrence A. "Larry" Selzer told me last week, traditional conservation, by itself, won't protecting America's vanishing forests and farmlands. "The traditional funding sources are being stretched," he says. "We need additional strategies." That's where The Conservation Fund comes in. A nonprofit based in Arlington, Va., The Conservation Fund was founded in 1985 by Pat Noonan, a former president of The Nature Conservancy and a MacArthur Foundation "genius" award winner, who wanted to harmonize environmental protection and economic growth . He wanted to start a business-friendly group that was nimbler and more focused. Selzer, who has been CEO of The Conservation Fund since 2001, says: "We want to be the entre...

Full article: http://www.greenbiz.com/blog/2011/07/06/creating-business...

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