13 Sep '17, 11am
Let's not greenwash the SDGs
We’ve been fans of the Sustainable Development Goals (SDGs) since they were launched almost two years ago. They are truly this generation’s moon shot . Participation by the business community is critical to reaching the SDGs by 2030, and we are bullish on helping businesses make that happen. So what’s the problem? In the last year, many government agencies and NGOs have been working to bring businesses to the SDGs table. Businesses all across the globe are trying to figure out what they can do to contribute to (and benefit from) laudable efforts to solve these big problems. All good so far. With all this attention, the media noise has pushed SDGs to buzzword status. And that’s part of the problem. It’s not a buzzword. I was at a conference recently where a sustainability professional told me he was being pressured to find a way to link the company’s sustainability and phil...