06 Jul '11, 3pm

Unlocking the Sustainability Dividend through Employee Mobilization

Unlocking the Sustainability Dividend through Employee Mobilization

By aligning the dollar and productivity value of employee passion with their sustainability goals and aspirations, companies can accomplish multiple objectives with a single ingenious strategy. They can reinforce the credibility of sustainability or “green” claims. They can accelerate business and innovation plans that are keyed to environmental benefits. They can develop an army of ambassadors and evangelists who can speak to their employers’ willingness to “walk the walk” when it comes to sustainability commitments. And they can differentiate meaningfully from competitors whose sustainability claims are not well rooted in company culture.

Full article: http://www.environmentalleader.com/2011/07/06/unlocking-t...

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