06 Jul '11, 9am

The Role of Trust in Sustainable Business

The Role of Trust in Sustainable Business

Creating business value in today’s competitive environment depends on intangibles such as the relationship a company has with its key stakeholders. This, in turn, depends on trust. Destroy that trust, and you destroy value, as BP discovered in the months following its Deepwater Horizon disaster when it lost more in market value than the sum of all its clean-up costs to date. But it’s not only about managing risk. Trust is also about the new business opportunity to collaborate with customers, non-profits and many other groups in co-designing profitable market solutions. Co-creating brand value and co-designing products – all of this requires trust.

Full article: http://www.triplepundit.com/2011/07/role-trust-sustainabl...

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