06 Jul '11, 2am

Advertising watchdog calls time on Malaysian sustainable #palm oil adverts

The Malaysian Palm Oil Council (MPOC) has once again been ordered to change or remove adverts promoting palm oil as "sustainable", as the sector steps up its efforts to convince EU policy makers to allow palm oil-based biofuels. Following a complaint by Friends of the Earth (FoE) Europe, Belgian advertising watchdog Jury d'Ethique Publicitaire ruled that palm oil does have an impact on the environment, and that any advert describing it as "sustainable" is in breach of the country's environmental advertising code. FURTHER READING MEPs reject tougher European emissions cuts Green groups tell EU to stand firm as aviation emissions case goes to court MPOC, which represents the Malaysian palm oil industry, is keen to highlight its efforts to reduce the industry's environmental impact as part of a campaign to convince the EU to include fuels made from palm oil in its sustainable...

Full article: http://www.businessgreen.com/bg/news/2084112/advertising-...

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