05 Jul '11, 9pm

How to Succeed in Energy Management Where Google, Microsoft Failed

How to Succeed in Energy Management Where Google, Microsoft Failed

But behavioral programs like those are just the beginning. Utilities, technology providers and other energy players should be looking to even less conventional ways to delight their customers through innovative energy services. One perhaps not-so-whacky opportunity may be to use gaming principles. Check out these stats: Farmville has more than 39 million monthly users (9.6 million active daily). Guess what the average user profile is? Teenage male? Not! Would you believe: middle-aged woman? That's right, and those same women are key decision-makers on residential energy use and spending. Why do they play online games? One of the main reasons, former Zynga CFO Mark Vranesh told me recently, is community. It's a platform for social interaction. So, imagine instead of an energy management dashboard that you use in isolation, customers get an interactive social game with energ...

Full article: http://www.greenbiz.com/blog/2011/07/05/how-to-succeed-en...

Tweets

Microsoft Follows Google to Home Energy Graveya...

greentechmedia.com 01 Jul '11, 7am

photo by Gonzo Carles, creative commons Microsoft just killed off its Home Energy Management product , Hohm, because of le...

Microsoft Hohm and Google PowerMeter Bite the Dust

ecogeek.org 01 Jul '11, 8pm

Home energy monitoring and management is a necessary part of lowering our overall energy use and living more sustainably, ...

Less energy is better--really - #energy #conser...

energybulletin.net 17 Jul '11, 9pm

I now make it a staple of my public talks on energy to ask who in the audience has been to Europe. Usually many hands rise...

San Francisco Grabs Title of ‘Greenest’ City · ...

environmentalleader.com 05 Jul '11, 10am

San Francisco grabbed the mantle of ‘greenest’ major city in the US and Canada Green City Index , with New York, Seattle, ...

Data Center Efficiency: The IT Energy Efficienc...

triplepundit.com 05 Jul '11, 10am

TriplePundit has teamed up with Microsoft to present a series based on a recent Whitepaper entitled “The IT Energy Efficie...

Google Ditches PowerMeter Application

environmentalleader.com 27 Jun '11, 9am

CNET said that Google is not the only company to find it hard to expand energy management applications beyond a small core...

Baidu teams up with Microsoft for English searches

channelnewsasia.com 04 Jul '11, 11am

SHANGHAI - Chinese web giant Baidu said Monday it had reached an agreement with Microsoft to provide English-language resu...

Google+ “Pages” Coming For Businesses

Google+ “Pages” Coming For Businesses

searchengineland.com 05 Jul '11, 9am

We definitely appreciate your enthusiasm and desire to get a presence going for Search Engine Land in the Google+ Project....

Google Shows Importance of Climate and Clean En...

switchboard.nrdc.org 03 Jul '11, 5pm

The recently released Google/McKinsey clean energy innovation study is a great way to lose a few hours (if, you know, wonk...

Microsoft

whois.domaintools.com 14 Jul '11, 10pm

You've got your own way of working Now you can configure DomainTools Whois results to show you only the data you want to s...

What Google's Pulling the Plug on PowerMeter Means for the Market

What Google's Pulling the Plug on PowerMeter Me...

greenbiz.com 28 Jun '11, 12pm

A slew of tech companies entered the home energy management business in recent years with products aimed at helping consum...

Zeroing In on Zero: Google's Foray into Utility...

renewableenergyworld.com 01 Jul '11, 2pm

In 2007 Google set a goal to become carbon neutral. At the same time Google announced its initiative to make renewable ene...

Zeroing In on Zero: Google's Foray into Utility...

renewableenergyworld.com 01 Jul '11, 2pm

In 2007 Google set a goal to become carbon neutral. At the same time Google announced its initiative to make renewable ene...