13 Aug '17, 8pm

How one volunteer built one of Facebook's biggest environmental pages

How one volunteer built one of Facebook's biggest environmental pages

Advertisers spend hundreds of millions of dollars each year in marketing. That’s what makes Hanan’s success so surprising, as well as so difficult; it's just one day at a time. Having such a small budget — really, a nonexistent budget — means that Hanan doesn't have many of the options that businesses do, like paying for stories to show up in the newsfeeds of Facebook followers. In fact, Wildcat Sanctuary followers sometimes message Hanan, asking why they aren’t getting updates despite being active members on the sanctuary’s page.

Full article: https://www.mnn.com/lifestyle/responsible-living/stories/...

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