12 Aug '17, 6am

A virtual reality campaign saved 10,000 acres of the #Amazon threatened by #deforestation:

​Innovative Virtual Reality Film Offered Viewers an Unprecedented Immersive Experience, Included a Call-to-Action to Help Save Rainforest ​ RACINE, Wis., June 7, 2017 – With Amazon rainforest deforestation once again on the rise, SC Johnson and Conservation International (CI) announced today they have completed the largest acre-for-acre match program to conserve the Amazon rainforest. SC Johnson's match campaign will help CI preserve 10,000 acres of rainforest in the Amazon region. The acre-for-acre campaign was promoted in conjunction with SC Johnson's sponsorship of Under the Canopy , an immersive 360-degree virtual reality film that allows viewers to experience the wonders of the Amazon. The film, co-produced by CI and leading cinematic virtual reality company Jaunt, explores the extraordinary landscape of Amazonia guided by the indigenous people who inhabit the region ...

Full article: http://www.conservation.org/NewsRoom/pressreleases/Pages/...

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